CASE STUDY
Uk's Largest Automotive Seller Clips 5,000 Car Images to Make Them Promo-Ready and Achieve Daily Sales Targets
Automobile Image Clipping

UK’s Largest Automotive Seller Clips 5,000 Car Images to Make Them Promo-Ready and Achieve Daily Sales Targets

The Client: An Enduring Symbol of Successful Car Sales

The client is the UK’s best-known automobile selling company, chiefly focusing on car sales. For over 3 decades, the client has enabled millions of automobile owners to sell new and used cars. Even today, the client’s brand remains the foremost choice for UK customers to sell their cars or other vehicles “quickly and profitably.” The client’s business model has been acclaimed as a pioneering one, and therefore has been successfully replicated in the US, Canada, and Australia.

The Client: An Enduring Symbol of Successful Car Sales

  • The client’s website serves as a key platform to showcase vehicles that are ready for sales
  • The client’s website enjoys 3 times the reach with British customers than their competitors’ websites do
  • The client had an average of 5000 images to be edited every month
  • The client’s requirement was to crop these images, remove the shadows, and provide additional effects as may be necessary to meet their standard image specifications
  • The client wanted to leverage the time differences of working with an offshore expert like SPE, so that images sent at the end of a day is ready by or before the next morning

The Challenges: Tight Delivery Schedule

During the initial phase of this project, we encountered several challenges:

  • The project involved large volumes and dynamic business requirements, leading to a tight turnaround time.
  • Unlike many outsourcing companies, SmartPHOTOEditors’ staff work 24/6 rather than 24/7, which was expected by the client.
  • The operations staff strength was insufficient to meet the project requirements.

The Solution: Phased Approach with Scaled-up Resources

SmartPHOTOEditors’ tackled these challenges with the following solutions:

  • We took a phased approach and devised a deliverable chart with progressively increasing turnaround volume. The client was pleased with this arrangement.
  • Starting with editing 500 images a fortnight, our team demonstrated their ability to edit 3500 images in just over a month, ultimately meeting the client's expectation of editing 5000 images within the deadline.
  • Depending on the complexity of the images, the daily turnaround was 9 hours, 6 hours, and 2 hours respectively.
  • We hired 8 new image editors and provided each of them with the necessary training.
  • Adobe Photoshop was the software used for this project.

The Results: Better Images for a Continuing Legacy

The following are the results of our solutions:

  • The client was fully satisfied with the editing quality, which was 100% accurate!
  • The client was pleased that the promises on turnaround time were fully kept by SmartPHOTOEditors, despite the volume.
  • The client decided to continue working with SmartPhotoEditors for the remaining editing work and signed up further contracts to this effect.
  • Our team is delighted to be assisting the client in carrying out their established legacy in car sales in the UK, as we take equal pride in assisting all of our clients.